
McCANN LONDON.
Work.

Award results.
Best medal per campaign, show and year. Cannes Lions / Clio ×3 · Effie Saudi ×2 · MMA Smarties KSA / Athar ×1.5 · Symbol / Cresta ×1 · MUSE / International Creative Awards / TikTok Ad Awards ×0.5. Agency-of-the-year titles are listed, not scored.
Clio Awards · 2025
- Grand Clio
The Everyday Tactician
XBOX · Clio Awards / Experience/Activation / Gaming
- Gold
The Everyday Tactician
XBOX · Clio Awards / Creative Use of Data / Specific Target Audience
- Silver
The Everyday Tactician
XBOX · Clio Awards / Innovation / Branded Entertainment & Content
- Silver
The Everyday Tactician
XBOX · Clio Awards / Direct / Gaming
- Bronze
The Everyday Tactician
XBOX · Clio Awards / Branded Entertainment & Content / Games
Clio Awards · 2024
Clio Awards · 2023
- Silver
Anthem For All
Microsoft · Clio Awards / Digital/Mobile & Social Media Craft / Music/Sound Design
- Silver
Did Somebody Say Katy Perry
Just Eat Takeway · Clio Awards / Audio / Sonic Branding
- Silver
Pre-Loved Island
eBay UK · Clio Awards / Media / Partnerships & Collaborations
- Bronze
Did Somebody Say Katy Perry
Just Eat Takeway · Clio Awards / Audio / Radio
- Bronze
Anthem For All
Microsoft · Clio Awards / Audio / Use of Technology
- Bronze
Fabric of England
Show Racism The Red Card · Clio Awards / Creative Use of Data / Creativity/Storytelling
Clio Awards · 2022
- Grand Clio
Therapeutic Play
Xbox · Clio Entertainment / Games: Partnerships & Collaborations Campaign
- Gold
Therapeutic Play
Xbox · Clio Entertainment / Games: Consumer Products / Games/Electronics
- Gold
Therapeutic Play
Xbox · Clio Entertainment / Games: Experiential/Events
- Silver
Beyond Generations: Gaming Against Loneliness
Xbox · Clio Awards / Direct / Use of Product
Clio Awards · 2021
Cresta Awards · 2020
- Gold
The Non-Issue
Age Perfect · Brand Purpose
- Gold
My Carer
Alzheimer's Society UK · Healthcare – Devices
- Gold
My Carer
Alzheimer's Society UK · Creative Technology – Integrated use of new technology
- Gold
40,000 Strong
Help for Heroes · Ambient and Experiential – Ambient campaign
- Gold
The Birth of Gaming Tourism
Xbox One Enhanced · Ambient and Experiential – Experiential campaign
- Silver
40,000 Strong
Help for Heroes · Ambient and Experiential – Ambient
- Silver
My Carer
Alzheimer's Society UK · Healthcare – Healthcare services
- Silver
My Carer
Alzheimer's Society UK · Creative Technology – Online journey (UX)
Clio Awards · 2020
- Silver
40,000 Strong
Help For Heroes · Clio Awards / Experience/Activation / Events
- Silver
40,000 Strong
Help For Heroes · Clio Awards / Out of Home / Ambient
- Bronze
40,000 Strong
Help For Heroes · Clio Awards / Public Relations / Cause Related
- Bronze
3 Bar Superstar
adidas Superstar trainers · Clio Awards / Digital/Mobile / Microsite
- Bronze
Just Eat ft. Snoop Dogg
Just Eat · Clio Awards / Audio Craft / Music
- Bronze
Just Eat ft. Snoop Dogg
Just Eat · Clio Awards / Film Craft / Direction
Cresta Awards · 2019
- Gold
Football Decoded
Microsoft · Direct – Consumer product
- Gold
Football Decoded
Microsoft · Billboards – Recreational
- Silver
Toxic Toby
BreezoMeter / British Lung Foundation / World Health Organization · Creative Technology – Creative use of Data
- Silver
Toxic Toby
BreezoMeter / British Lung Foundation / World Health Organization · Ambient & Experiential – Public & Social
Clio Awards · 2019
Cannes Lions · 2019
- Gold
'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEES
MICROSOFT · Creative Effectiveness Lions
- Gold
THE NON-ISSUE
L'ORÉAL PARIS · Print & Publishing Lions
- Silver
FOOTBALL DECODED
MICROSOFT · Entertainment Lions for Sport
- Silver
THE NON-ISSUE
L'ORÉAL PARIS · Media Lions
- Bronze
LOFI BEATS SUICIDE
VICE UK · Media Lions
- Bronze
LOFI BEATS SUICIDE
VICE UK · Direct Lions
- Bronze
VISIT XBOX
XBOX, MICROSOFT · Brand Experience & Activation Lions
- Bronze
GAYDR
PETER TATCHELL FOUNDATION · Film Craft Lions
- Bronze
TOXIC TOBY
BREEZOMETER, BRITISH LUNG FOUNDATION, WORLD HEALTH ORGANIZATION · Health & Wellness Lions
- Bronze
'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEES
MICROSOFT · Creative Effectiveness Lions
- Bronze
FOOTBALL DECODED
MICROSOFT · Entertainment Lions for Sport
- Bronze
Football Decoded
Microsoft · Design Lions
Cannes Lions · 2018
- Grand Prix
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL
MICROSOFT · Creative eCommerce Lions
- Gold
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL
MICROSOFT · Media Lions
- Gold
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL
MICROSOFT · Brand Experience & Activation Lions
- Gold
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL
MICROSOFT · Direct Lions
- Silver
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL
MICROSOFT · Brand Experience & Activation Lions
- Silver
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL
MICROSOFT · Creative eCommerce Lions
- Silver
FOOTBALL DECODED
MICROSOFT · Brand Experience & Activation Lions
- Bronze
FOOTBALL DECODED
MICROSOFT · Brand Experience & Activation Lions
- Bronze
FOOTBALL DECODED
MICROSOFT · Social & Influencer Lions
- Bronze
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL
MICROSOFT · Brand Experience & Activation Lions
Cannes Lions · 2017
Cannes Lions · 2016
- Gold
SURVIVAL BILLBOARD
MICROSOFT · Outdoor Lions – Ambient Experiential & Immersive Digital
- Gold
SURVIVAL BILLBOARD
MICROSOFT · Outdoor Lions – Live Advertising and Events
- Gold
SURVIVAL BILLBOARD
MICROSOFT · Promo & Activation Lions – Use of Print or Standard Outdoor
- Gold
SURVIVAL BILLBOARD
MICROSOFT · Entertainment Lions – Live Experience Games
- Silver
SURVIVAL BILLBOARD
MICROSOFT · Outdoor Lions – Use of Ambient Outdoor
- Silver
SURVIVAL BILLBOARD - TERMS & HORRIBLE, HORRIBLE CONDITIONS
MICROSOFT · Outdoor Lions – Media & Publications
- Silver
SURVIVAL BILLBOARD
MICROSOFT · Outdoor Lions – Use of Adapted Billboards / Posters
- Silver
SQUADVERTISER
MICROSOFT · Cyber Lions – Integrated Multi-Platform Campaign (Online & Offline)
- Silver
SURVIVAL BILLBOARD
MICROSOFT · Entertainment Lions – Innovation in Visual Storytelling and Branded Entertainment
- Silver
SURVIVAL BILLBOARD
MICROSOFT · Outdoor Lions – Integrated Campaign led by Outdoor
- Silver
SURVIVAL BILLBOARD
MICROSOFT · Entertainment Lions – Live Brand Experience
- Bronze
SURVIVAL BILLBOARD
MICROSOFT · Media Lions – Use of Outdoor
- Bronze
SURVIVAL BILLBOARD
MICROSOFT · Entertainment Lions – Cross Channel Brand Experience
- Bronze
SURVIVAL BILLBOARD
MICROSOFT · Entertainment Lions – Innovation in Brand Experience
- Bronze
FUCK MY LIFE / MAKE IT STOP / HELP ME GOD / END THIS HELL / SAVE ME NOW
ETHOS TRAVEL · Outdoor Lions – Static Digital Billboards / Posters
- Bronze
SURVIVAL BILLBOARD
MICROSOFT · Entertainment Lions – Live Broadcast/Live Streaming
- Bronze
SURVIVAL BILLBOARD
MICROSOFT · Integrated Lions