Xbox · Global · 2025Film
The Caretaker.
A caretaker cleans up the aftermath of play across the worlds of Xbox Game Pass.
- Brand
- Xbox
- Agency
- McCann London
- Market
- Global
- Region
- Global
- Year
- 2025
Campaign images
The challenge
Xbox wanted to demonstrate the breadth and easy transitions of its Game Pass offering through an entertaining story.
The idea
The film follows a worker restoring order after players have moved on. His route through different game environments brings the variety of the subscription's worlds together in a single cinematic journey.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Xbox · Game Pass
- Production Company
- MJZ LA
- Creative Director
- Jim Nilsson; Jacob Björdal
- Editing / Sound
- Selected Works
