NEOM / Saudi Arabia / 2021Film
Made to Change.
A Dave Meyers-directed film that presents NEOM as a place built from a blank canvas to change how people live, across technology, farming, energy, education and health.
- Brand
- NEOM
- Agency
- McCann London
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2021
The challenge
NEOM needed one story that could carry many sectors at once and make a project still under construction feel real to international audiences and investors.
The idea
McCann London framed NEOM as a change-maker, closing on the line "the place that's made to change is here". Joy Films produced, with Dave Meyers directing and UPP on VFX and grading.
Case study source: Campaign Middle East Source ↗
Awards
- Clio Awards 2022Clio Awards / Film Craft / CinematographyBronze
- Clio Awards 2022Clio Awards / Film Craft / DirectionBronze
Credits
- Creative agency
- McCann London
- Production
- Joy Films
- Post-production
- UPP
- Director of Brand Marketing, NEOM
- Robert Kellner
- Executive Director of Marketing, NEOM
- Anthony Ward
- Creative Director, McCann London
- Brad Reilly
- Creative Director, McCann London
- Alex van Rensburg
- Agency Producer, Craft WW
- Dennis Olsson
- Director, Joy Films
- Dave Meyers
- Producer LA, Joy Films
- Colin Moran
- Producer Mexico, Joy Films
- Jose Aguirre
- Director of Photography
- Scott Cunningham
- Production Designer
- Francois Auduoy
- Art Director
- Jorge Vujosevich
- Wardrobe Stylist
- Esmeralda Torres
- Makeup & Hair
- Alfredo Tikre
- Post Producer
- Andreea Gurbina
- VFX Supervisor
- Mario Dubec
- Editor
- Arianna Tomasettig
- Sound Design
- Locky Butler
- Music Composer
- Mads Hauge
- Executive Producer
- Ali Azarmi
- Senior Producer
- Nima Safari
