Xbox / UK / 2019Experiential
Visit Xbox.
Xbox marketed its game worlds as travel destinations, partnering with Rough Guides on a guidebook to virtual places.
- Brand
- Xbox
- Agency
- McCann London
- Market
- UK
- Region
- Global
- Year
- 2019
The idea
The campaign borrowed tourism marketing codes to promote game worlds as places to visit. It was extended with 'The Rough Guide to Xbox', a travel-style book with in-game photography and maps, launched at a London travel show with proceeds to charity.
Case study source: Activation Ideas Source ↗
