Xbox · United States · 2026Design & Packaging · Social · PR Stunts · Film
XBOX Series X-BITE (Alligator).
Xbox hides a working Series X inside a sculpted alligator, turning a custom console into a social giveaway built around Florida's wild reputation.
- Brand
- Xbox
- Agency
- McCann London
- Market
- United States
- Region
- Global
- Year
- 2026
Campaign images
The challenge
Create a distinctive console promotion that gives gaming fans an object worth sharing.
The idea
McCann London and John Nolan Studio make a life-size creature fabrication with the console visible through an illuminated Xbox emblem and a customised controller in its jaws. The one-off object anchors a film and a US social sweepstakes. No live alligator was used.
Case study source: Little Black Book Source ↗
Credits
- Brand
- Xbox
- Executive Creative Director
- James Millers
- Creative Directors
- Jim Nilsson; Jacob Bjordal
- Copywriter
- Ben Conway
- Art Director
- Lauryn Raymond
- Production
- OCX
- Creature Fabrication
- John Nolan Studio
- Post Production
- Magic Numbers Post
- Editor
- Jade-Marie Mason
- Colourist
- Peter Oppersdorff
- Sound
- 750mph
