Lubella / Poland / 2025PR Stunts · Social · Events & Sponsorship · Design & Packaging
Serving Tennis Pasta.
Poland's pasta leader made tennis-racket pasta within hours of an Instagram challenge and let fans name it.
- Brand
- Lubella
- Agency
- Feeders
- Market
- Poland
- Region
- Global
- Year
- 2025
The idea
When an influencer, inspired by Iga Świątek's love of pasta, dared Lubella to make racket-shaped pasta, the brand confirmed production almost immediately. Fans submitted names on social while Świątek advanced at Wimbledon, and the limited edition launched as Rakiettoni.
Case study source: Activation Ideas Source ↗
