Dove Men+Care · Chile · 2026Events & Sponsorship · PR Stunts · Social
Andrea Collarini’s Balls.
Dove Men+Care uses a tennis player's courtside ritual to start a conversation about whole-body deodorant.
- Brand
- Dove Men+Care
- Agency
- VML Argentina
- Market
- Chile
- Region
- Global
- Year
- 2026
The challenge
Make a new deodorant format familiar in a category where talking about body odour beyond underarms can be awkward.
The idea
During a tennis appearance, Andrea Collarini sprays two tennis balls with deodorant. The brief, unexpected action prompts speculation before Dove Men+Care reveals the product behind the stunt, connecting a new use occasion with the sport's familiar rituals.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Unilever · Dove Men+Care
- Chief Creative Officer
- Rafael Quijano; Darío González
- Creative Director
- Milagros Marozzini; Fermín Arguiz
- Copywriter
- Mathias Chattah
- Art Director
- Macarena Picchio
- Director
- Erick Escobar
- Photography
- Sasha Morales
- Sound Design
- Gastón Hinojosa
- PR Agency
- Talkability
- Media Agency
- Initiative
