BTS / Live Nation Middle East / Saudi Arabia / international / 2019PR Stunts · Social · Events & Sponsorship · Experiential
BTS: Love Yourself, Speak Yourself in Riyadh.
Katch coordinated publicity and social communications for BTS's 2019 Riyadh concert.
- Brand
- BTS / Live Nation Middle East
- Agency
- Katch International
- Market
- Saudi Arabia / international
- Region
- Global
- Year
- 2019
The challenge
Announce and promote BTS's first Saudi stadium show to fans and media in the region and internationally.
The idea
Katch coordinated the announcement with Live Nation and event partners, distributed press materials, handled media outreach and managed Live Nation Middle East's social channels around the show.
Case study source: Katch International Source ↗
Credits
- Artist
- BTS
- Event partners
- Live Nation Middle East / Big Hit Entertainment / General Entertainment Authority
- PR agency
- Katch International
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