Riyadh Active / Riyadh Muscle Show / Saudi Arabia / 2025PR Stunts · Social · Experiential · Events & Sponsorship
Riyadh Active 2025 Launch.
A PR and creator campaign introduced Riyadh Active, Riyadh Muscle Show and Riyadh Active Industry to Saudi fitness audiences.
- Brand
- Riyadh Active / Riyadh Muscle Show
- Agency
- Katch International
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Build awareness and attendance for a new group of fitness, wellness and bodybuilding events in Riyadh.
The idea
Katch combined media outreach, press releases, fitness influencers and live social coverage around the event, connecting specialist audiences with the show and its guests.
Results
- Katch reported more than 80 media clippings and over 20 invited influencers; the agency also reported that over 70% of tickets were sold.
Case study source: Katch International Source ↗
Credits
- Brands
- Riyadh Active / Riyadh Muscle Show / Riyadh Active Industry
- Organiser
- IEG Events Arabia
- PR agency
- Katch International
Related work.
Café Boulud / Four Seasons Hotel RiyadhSaudi Arabia
Café Boulud Riyadh Launch
Katch International · 2024Source ↗
iLuminate / General Authority for EntertainmentSaudi Arabia
iLuminate Saudi Arabia Debut
Katch International · 2016Source ↗
Four Seasons Hotel Riyadh / Dar Al Hanouf / Art of HeritageSaudi Arabia
Dar Al Hanouf x Art of Heritage Ramadan Showcase
Katch International · 2025Source ↗