iLuminate / General Authority for Entertainment / Saudi Arabia / 2016PR Stunts · Events & Sponsorship · Social · Experiential
iLuminate Saudi Arabia Debut.
A bilingual PR campaign introduced the illuminated dance show iLuminate to Saudi audiences in Riyadh and Jeddah.
- Brand
- iLuminate / General Authority for Entertainment
- Agency
- Katch International
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2016
The challenge
Introduce a new live entertainment show to a broad Saudi audience and generate ticket sales and coverage.
The idea
Katch combined Arabic and English media outreach, influencer engagement, press conferences and live coverage to build interest in the light-suit dance performances.
Results
- Katch reported 10,000 tickets sold in 14 days and more than 84 press clippings.
Case study source: Katch International Source ↗
Credits
- Brand
- iLuminate
- Event partners
- General Authority for Entertainment / Live Nation Middle East
- PR agency
- Katch International
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