Four Seasons Hotel Riyadh / Dar Al Hanouf / Art of Heritage / Saudi Arabia / 2025Experiential · PR Stunts · Events & Sponsorship · Social
Dar Al Hanouf x Art of Heritage Ramadan Showcase.
Four Seasons Hotel Riyadh hosted a four-day Ramadan showcase for a Saudi couture collaboration, supported by Katch's PR and media programme.
- Brand
- Four Seasons Hotel Riyadh / Dar Al Hanouf / Art of Heritage
- Agency
- Katch International
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Introduce a culturally grounded luxury fashion collaboration to media, tastemakers and private clients while celebrating Saudi craft and International Women's Day.
The idea
Katch organised a media and influencer preview, private suhoor, invite-only viewing and personalised fittings in the Kingdom Suite, supported by media relations and social amplification.
Results
- Katch reported an audience reach of more than 6.88 million over two weeks, alongside coverage across luxury, fashion and lifestyle media.
Case study source: Katch International Source ↗
Credits
- Brands
- Four Seasons Hotel Riyadh / Dar Al Hanouf / Art of Heritage
- PR agency
- Katch International
- Designer
- Alhanouf Mazen
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