Café Boulud / Four Seasons Hotel Riyadh / Saudi Arabia / 2024PR Stunts · Experiential · Events & Sponsorship · Social
Café Boulud Riyadh Launch.
A two-month PR campaign introduced Chef Daniel Boulud's French dining concept to Riyadh.
- Brand
- Café Boulud / Four Seasons Hotel Riyadh
- Agency
- Katch International
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
Introduce Café Boulud's Middle East debut to Riyadh's luxury dining audience and generate relevant media attention.
The idea
Katch combined launch teasers and private previews for media, influencers and VIPs with cooking demonstrations led by Daniel Boulud and cultural tours of Diriyah.
Results
- Katch reported coverage in more than 78 publications with a combined audience of 52 million.
Case study source: Katch International Source ↗
Credits
- Brands
- Café Boulud / Four Seasons Hotel Riyadh
- PR agency
- Katch International
- Chef
- Daniel Boulud
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