Atlantis The Royal / UAE / Global / 2023PR Stunts · Experiential · Events & Sponsorship · Social
Atlantis The Royal Grand Reveal.
Atlantis The Royal introduced its Dubai resort through a three-day grand reveal supported by a coordinated media and influencer programme.
- Brand
- Atlantis The Royal
- Agency
- Katch International
- Market
- UAE / Global
- Region
- Global
- Year
- 2023
The challenge
Generate regional and international attention for a new luxury resort and its invitation-only opening weekend.
The idea
Katch managed GCC media and talent outreach, invitations, tours and interviews around a three-day reveal featuring dining, celebrity appearances, performances and a fireworks display.
Results
- Katch reported an estimated 1,886 pieces of coverage across print, online, broadcast and social media.
Case study source: Katch International Source ↗
Credits
- Brand
- Atlantis The Royal
- GCC PR partner
- Katch International
- Australia PR partner
- Hopeful Monsters
- Drone show
- AO Multimedia & Drones / Fireworks by Grucci
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