Meta tests two AI apps: a virtual pet and a wardrobe stylist.
Meta has released two AI apps in a few Asian markets: Waddle World, a virtual pet game for children, and Style Sketch, which suggests outfits from clothes people own. Both come from Meta's push to ship more test apps using its own AI tools.
Social Media Today reported the launches on 28 October. Waddle World is a 16-bit pet game in which the pet remembers what users say and creates content around their interests; Meta pitches it as a pressure-free take on Tamagotchi with no streaks or scores. Its iOS listing says it collects data including location, contact information and user ID. Social media analyst Matt Navarra reports that it is available only in the Philippines.
Style Sketch builds a virtual wardrobe by pulling clothing items from images a person has shared on Instagram, or from items added by hand, and then generates outfit combinations. Navarra says it is live in Indonesia, Singapore and Thailand. Meta's other test apps include Pocket for minigames, Vibes for AI-generated video and StoryKit for bedtime stories, and it is reported to be working on a prediction-markets app called Arena.
Meta has not said how long the tests will run, whether either app will expand, or how the data collected will be used. Social Media Today raises concerns about putting an AI companion in a children's app and about the volume of personal data both apps gather. Most such experiments do not last.
For Gulf marketers, the apps are not available in the region and are not ad products. The point to watch is Style Sketch: a clothing inventory built from Instagram photos is exactly the kind of signal that could later feed fashion recommendations or shopping ads. Fashion and beauty brands with large Gulf audiences on Instagram should keep an eye on where that data ends up.
Why it matters
Style Sketch turns Instagram photos into a wardrobe inventory, a data source that could later shape fashion ads and shopping features.
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