Meta Ads Manager now reports how each image, video and text performs.
Meta has added a Breakdown view to Ads Manager that shows the performance of individual creative elements inside an ad. Advertisers can see how each image or video and each text variation delivered on its own.
Social Media Today reported the change on 27 October, quoting Meta's guidance: selecting Media in the breakdown shows how images and videos delivered as single media, and advertisers can also see results for each text variation. There are limits. Ads that use multi-post formats such as Show as collection or Show as carousel are not included, and the view does not cover some conversion types, including Donate and Subscribe.
The update follows Meta's move last week to let advertisers assign audience targeting settings to individual creatives, even as it has removed other manual controls such as detailed targeting to give its AI system more room to find audiences. Meta has not said whether the breakdown is available to every advertiser now or rolling out in stages, and it has not published a help-centre date.
For performance teams in Saudi Arabia and the Gulf, who often run Arabic and English versions of the same ad, element-level data should make it easier to see which language, visual or headline is doing the work, and to cut weaker assets from automated campaigns sooner.
Why it matters
Element-level results give advertisers clearer evidence on which visuals and copy lines work, useful as Meta's AI takes over more targeting decisions.
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