Saudia / Saudi Arabia / 2026Retail & Shopper · Design & Packaging · OOH
Let It Fly.
Collectible luggage stickers designed with artists and inspired by Saudi cities and crafts; shoppers earned them by buying local products, and each sticker added extra baggage allowance.
- Brand
- Saudia
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2026
Results
- More than 39,000 stickers redeemed
- Stickers travelled to 22 countries
- Every SAR 50 spent earned one sticker worth 0.5kg extra allowance, up to 1.5kg per bag
Case study source: D&AD Source ↗
