ItsHerWay · MENA · 2025Digital & Tech · Design & Packaging
Rewrite the Gap.
ItsHerWay helps mothers turn career breaks into published personal stories.
- Brand
- ItsHerWay
- Market
- MENA
- Region
- MENA
- Year
- 2025
Campaign images
The challenge
Challenge the assumption that time spent caring for a family represents an empty period in a woman's professional life.
The idea
An AI-assisted platform guides mothers through telling their own stories and turns their experiences into books. By giving caregiving a visible, authored record, the initiative invites mothers across MENA to describe their career breaks in their own words and recognise the experience gained during them.
Case study source: ItsHerWay / The Loeries Source ↗
Awards
Credits
- Client / Brand
- ItsHerWay
- Chief Creative Officer
- Sebastien Boutebel
- Creative Director
- Rita Harbie; Hagall Muniz; Alexandre Rodrigues
- Art Director
- Diego Espinoza; Juan Jurado
- Writer
- Hanaa Ayyad
- Strategy / Research
- Tahaab Rais; Adrian Mutescu
- Animation
- Michael Marmito; Joao Xavier
- Account Management
- Aya Baltaji; Farah Hassan; Vicky Kriplani
- Agency Managing Director
- Ramzi Sleiman
- Client Marketing
- Armin Jamula
