Affordable Masterpieces (Is That a Pinntorp?).

Paintings by Matisse, Cézanne, Munch and others were used to spot IKEA-like furniture, arguing affordable design is timeless, via social films, in-store screens and a museum-style walkaround.

Brand

IKEA

Agency

Memac Ogilvy

Market

Saudi Arabia

Region

Saudi Arabia

Year

2026