IKEA / Saudi Arabia / 2026Social · Retail & Shopper
Flat Out.
A reactive football promotion: whenever a player lay down behind a free-kick wall, fans could DM IKEA Saudi Arabia for a sofa discount matching that player's shirt number.
- Brand
- IKEA
- Agency
- Memac Ogilvy
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2026
Results
- Several sofa discounts already generated and redeemed (no figures given)
Case study source: Memac Ogilvy Source ↗
