Al-Futtaim IKEA / United Arab Emirates / Qatar / Oman / 2026Social · Retail & Shopper · Experiential
Small Talk, Big Gestures.
Al-Futtaim IKEA celebrated the small acts of care that make Ramadan gatherings feel like home.
- Brand
- Al-Futtaim IKEA
- Agency
- Memac Ogilvy
- Market
- United Arab Emirates / Qatar / Oman
- Region
- GCC
- Year
- 2026
The challenge
Connect IKEA's home products with the emotional and practical needs of families during Ramadan.
The idea
Social stories focus on everyday family exchanges and thoughtful gestures, supported by room settings and in-person Ramadan experiences.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Al-Futtaim IKEA
- Creative agency
- Memac Ogilvy
