Al-Futtaim IKEA / United Arab Emirates / Oman / Qatar / 2025Film · Social · Experiential
Here to Be Part of Your Story.
IKEA introduced a regional brand platform celebrating the many roles people play at home.
- Brand
- Al-Futtaim IKEA
- Agency
- Memac Ogilvy
- Market
- United Arab Emirates / Oman / Qatar
- Region
- GCC
- Year
- 2025
The challenge
Bring IKEA's communications together around a consistent story that feels useful and personal to regional households.
The idea
A hero film and year-long series of social, in-store and community activity show homes adapting to the changing roles and routines of the people who live in them.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Al-Futtaim IKEA
- Creative director
- Moemen Metwally
