Lexus Content Lab.
A content-creation workshop at Al-Futtaim Lexus's Dubai showroom, where two UAE creators taught car enthusiasts to film and edit TikTok videos of their cars.
- Brand
- Al-Futtaim Lexus
- Agency
- Memac Ogilvy
- Market
- UAE
- Region
- GCC
- Year
- 2024
The challenge
Saad Abdullah, General Manager Marketing of Al-Futtaim Lexus: 'The relationship between car and owner is very personal... However, car owners often don’t have the skills to create content that properly reflects the way they view their car.'
The idea
With TikTok for Business Middle East and the creators Amir De Leon and Mostafa Eldiasty (100.Pixels), Al-Futtaim Lexus held the Lexus Content Lab at its showroom in Dubai Investment Park on 20 January 2024. De Leon showed his action-led editing style and Eldiasty his CGI effects; then attendees shot their own videos and edited them with the two creators (Al-Futtaim Lexus). TikTok's citation says it 'engaged the #CarTok community by empowering car enthusiasts to improve their content creation skills'. The People's Choice award was voted by guests at the ceremony.
Case study source: Lexus UAE Source ↗
Awards
- TikTok Ad Awards METAP 2024Community CoreSilver
- TikTok Ad Awards METAP 2024The People's ChoiceWinner
Credits
- Partner
- TikTok for Business Middle East
- Creator
- Amir De Leon
- Creator and 3D artist
- Mostafa Eldiasty (100.Pixels)
