Al-Futtaim IKEA / UAE, Qatar, Egypt, Oman / 2022Film · Retail & Shopper
Imagine If We Were as Flexible as IKEA Furniture.
Al-Futtaim IKEA used family humour to introduce home furnishings that adapt to changing needs.
- Brand
- Al-Futtaim IKEA
- Agency
- Memac Ogilvy
- Market
- UAE, Qatar, Egypt, Oman
- Region
- MENA
- Year
- 2022
The challenge
Demonstrate the usefulness of multifunctional furnishings as homes take on more roles in daily life.
The idea
Memac Ogilvy imagined family members behaving as flexibly as IKEA products, including an adjustable lamp and a versatile dressing table.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Al-Futtaim IKEA
- Production house
- Big Kahuna Films
- Director
- Henry Littlechild
- Executive creative director
- Nicoletta Stefanidou
- Producer
- Rajaa Chami
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