Al-Futtaim IKEA / United Arab Emirates / Oman / Egypt / 2021Film · Social
It's What Nature Would Do If Nature Were You.
IKEA used an eco-conscious polar bear mother to bring sustainable habits into a family home.
- Brand
- Al-Futtaim IKEA
- Agency
- Memac Ogilvy
- Market
- United Arab Emirates / Oman / Egypt
- Region
- MENA
- Year
- 2021
The challenge
Make sustainable everyday choices approachable and memorable for households.
The idea
A mother bear encourages her human family to be less wasteful, including replacing a regular light bulb with an energy-efficient one.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Al-Futtaim IKEA
- Production
- Truffle
- Director
- Amr El Hadad
Related work.
Experience Abu DhabiUnited Arab Emirates / international
20 Summers, One Abu Dhabi
Memac Ogilvy · 2024Source ↗
Al-Futtaim IKEAUnited Arab Emirates / Oman / Qatar
Here to Be Part of Your Story
Memac Ogilvy · 2025Source ↗
Gold+2
IKEASaudi Arabia
Affordable Masterpieces (Is That a Pinntorp?)
Memac Ogilvy · 2026Source ↗