Experience Abu Dhabi / United Arab Emirates / international / 2024Experiential · Social · Film
20 Summers, One Abu Dhabi.
Experience Abu Dhabi invited 20 people named Summer from around the world to experience the UAE capital.
- Brand
- Experience Abu Dhabi
- Agency
- Memac Ogilvy
- Market
- United Arab Emirates / international
- Region
- Global
- Year
- 2024
The challenge
Give the 'One Summer Isn't Enough' destination platform a fresh influencer-led execution.
The idea
Twenty people sharing the name Summer travelled from 11 countries for a three-day itinerary of culture, attractions and adventure, sharing the city's variety through their experiences.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Experience Abu Dhabi
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