IKEA / Saudi Arabia / 2026Retail & Shopper · Experiential
Step Buy Step.
IKEA Family shoppers got a step-counting bracelet at the entrance; reaching 4,000 steps before checkout unlocked 10% off, recasting the store maze as wellness.
- Brand
- IKEA
- Agency
- FP7 McCANN MENAT
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2026
Case study source: FP7 McCANN MENAT Source ↗
