Crunch the Norms, Long Live Triangles.

Gen Z campaign using the triangle chip as a symbol of individuality against conformity, pushing back on 'lazy' stereotypes with Saudi creators across OOH, social and events.

Brand

Doritos KSA

Agency

FP7 McCANN MENAT / FP7 McCann Riyadh

Market

Saudi Arabia

Region

Saudi Arabia

Year

2025