Zohoor · Saudi Arabia · 2020Design & Packaging · OOH · Social · Film
Zohoor Rebrand.
Zohoor’s relaunch connected its French and Arabian fragrance heritage with personal expression, introducing a more refined identity across stores, packaging and communications.
- Brand
- Zohoor
- Agency
- Unisono
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2020
Campaign images
The challenge
The Saudi perfume retailer needed to move beyond a promotion-led image and communicate a clearer purpose, with a visual identity that conveyed quality and desirability.
The idea
Unisono positioned fragrance as a way to express individuality, drawing on Zohoor’s custom scent mixing offer. The refreshed identity, typography and imagery extended across retail signage, bags, outdoor and digital communication. A launch campaign aligned with Saudi National Day introduced the new brand, followed by communications explaining its distinct offer.
Case study source: Unisono Source ↗
Awards
- Transform Awards MEA 2021Best internal communication during a brand development projectGold
- Transform Awards MEA 2021Best use of typographySilver
- Transform Awards MEA 2021Best visual identity from the retail sectorHighly Commended
Credits
- Brand
- Zohoor
- Creative Director
- Liam Farrell
- Designers
- Hamza Hajji; Hajer Ghareeb
- Artworking
- Mohammed Zubair; Renjith Nair
- Copywriting
- Jorge Oliveira
- Project Management
- Dana Murad; Mazin Rizk
