GFH · Bahrain · 2026Design & Packaging · OOH · Social
Invested for Life.
GFH’s 2026 rebrand shifts its story from investment expertise to the people, ambitions and legacies behind the money.
- Brand
- GFH
- Agency
- Unisono
- Market
- Bahrain
- Region
- GCC
- Year
- 2026
Campaign images
The challenge
GFH wanted its identity to reflect its positioning as an investment bank and express a more personal relationship with clients. The existing corporate presentation did not convey that long-term commitment.
The idea
Unisono developed “Invested for Life” as the organising thought for the brand. A copper palette, monochrome logo and diamond graphic system support messaging about enduring partnerships. The identity extends across advertising, social templates and brand guidelines, connecting financial capability with clients’ lives.
Case study source: Unisono Source ↗
Credits
- Brand
- GFH
- Creative Director
- Liam Farrell
