Big 5 · United Arab Emirates · 2022Design & Packaging · B2B · OOH
Big 5 Rebrand.
Big 5 adopted the visual language of construction to create a simpler, more distinctive identity for its exhibition brand.
- Brand
- Big 5
- Agency
- Unisono
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2022
Campaign images
The challenge
The Dubai-founded event had accumulated a complex identity that was difficult to reproduce consistently. It needed a clearer brand system that could support its expanding role in the construction industry.
The idea
Unisono simplified the name and retained the recognisable multicoloured five while removing unnecessary detail. Construction signage informed a new icon system, bold typography and graphic layouts. The resulting identity works across exhibition banners, posters, site hoardings, digital platforms and printed materials.
Case study source: Unisono Source ↗
Awards
- Transform Awards MEA 2024Best visual identity from the engineering, manufacturing, industrial and basic materials sectorBronze
Credits
- Brand
- Big 5
- Client
- dmg events
- Creative Direction & Copywriting
- Liam Farrell
- Designers
- Liam Farrell; Jomo Smith
- Artworking
- Mohammed Zubair; Renjith Nair
- Retouching
- Renjith Nair
