Khaleeji Bank · Bahrain · 2023Design & Packaging · OOH · Digital & Tech
Khaleeji Rebrand: Ambition Unlimited.
Khaleeji replaced conventional banking imagery with an identity built around ambition, giving the Bahraini bank a clearer position across its communications.
- Brand
- Khaleeji Bank
- Agency
- Unisono
- Market
- Bahrain
- Region
- GCC
- Year
- 2023
Campaign images
The challenge
The bank’s commercial-sounding name and familiar blue-and-sail identity did not clearly express its retail offering or distinguish it in Bahrain’s banking market.
The idea
Unisono shortened the name to Khaleeji and developed “Ambition Unlimited” around helping ambitious people progress. A diamond mark draws on the Arabic identity’s diacritic forms, while three stripes represent ambition, action and achievement. Charcoal, restrained blue accents and coordinated Arabic and English typography carry the system into advertising, bank cards and digital applications.
Case study source: Unisono Source ↗
Awards
- Transform Awards MEA 2024Best visual identity from the financial services sectorBronze
- Transform Awards MEA 2024Best naming strategy (rename)Bronze
- Transform Awards MEA 2024Best implementation of a brand development projectSilver
- Transform Awards MEA 2024Best brand development project to reflect a change of mission, values or positioningBronze
Credits
- Brand
- Khaleeji Bank
- Executive Creative Director
- Liam Farrell
