McDonald's / Poland / 2025Experiential · Retail & Shopper · Design & Packaging · Digital & Tech
Winter Takes on Colors.
McDonald's Poland turned a restaurant into a giant interactive colouring book to brighten grey winter days.
- Brand
- McDonald's
- Agency
- DDB Warsaw
- Market
- Poland
- Region
- Global
- Year
- 2025
The challenge
The brand wanted record sales for the returning Drwala Burger during Poland's gloomy winter season.
The idea
Real-time 3D projection mapping covered the restaurant facade, which the public could colour in from touchscreens placed nearby. An AR app extended the experience, letting people paint the building and surrounding city digitally.
Results
- McDonald's Poland reported its highest daily sales ever
- Large volumes of user-generated content online
Case study source: Activation Ideas Source ↗
