Colgate-Palmolive / Asia-Pacific; Australia first / 2022Social · Digital & Tech · Retail & Shopper · Design & Packaging
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Colgate used animated characters to explain its recyclable toothpaste tubes to shoppers.
- Brand
- Colgate-Palmolive
- Market
- Asia-Pacific; Australia first
- Region
- Global
- Year
- 2022
The challenge
Explain recyclable HDPE tubes and plastic-waste solutions to everyday shoppers.
The idea
Colley and Genny debated recyclability across Meta, YouTube, TikTok, and in-store materials, launching in Australia first.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Colgate-Palmolive
- partner
- Hogarth
- consulting
- Ogilvy Consulting Singapore
