Coca-Cola / Global, 120+ countries; APAC rollout / 2025Film · Social · Design & Packaging · Digital & Tech
Share a Coke: 2025 Relaunch.
The 2025 Share a Coke edition restores personalized names on packs with QR-led digital experiences.
- Brand
- Coca-Cola
- Agency
- WPP Open X, led by VML
- Market
- Global, 120+ countries; APAC rollout
- Region
- Global
- Year
- 2025
The challenge
Respond to Gen Z's desire for authentic connection in a digital world.
The idea
Personalized packaging, a digital hub and Share a Coke Memory Maker turn the product into a social keepsake.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Coca-Cola
- global VP creative
- Islam ElDessouky
