Samsung / Australia / 2024Film · OOH · Experiential · Digital & Tech · Social
Clash of Commuters.
Australia campaign turns commute into Fortnite battle.
- Brand
- Samsung
- Agency
- CHEP Network
- Market
- Australia
- Region
- Global
- Year
- 2024
The challenge
Reach mobile gamers where they play.
The idea
Moving-bus defence game, OOH and live activations.
Case study source: Branding in Asia Source ↗
Awards
- Clio Awards 2025Clio Awards / Direct / GamingSilver
Credits
- Brand
- Samsung
- game creator
- Gamefam
- partner
- Livewire
