Standard Chartered Bank / Hong Kong / 2023Film · OOH · Social · Digital & Tech
See Beyond the Obvious.
Standard Chartered used customer insights and an integrated campaign to challenge familiar wealth-banking conventions.
- Brand
- Standard Chartered Bank
- Market
- Hong Kong
- Region
- Global
- Year
- 2023
The challenge
Affluent customers wanted wealth opportunities beyond standard banking tropes.
The idea
Customer insights, influencers, OOH, TV, YouTube, search, and display framed wealth as beyond banking convention.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Standard Chartered Bank
- head of marketing
- Haymans Fung
