Cathay / Hong Kong / 2024Film · Events & Sponsorship · Social
Nothing Beats Being There: Hong Kong Sevens.
Cathay uses office comedy to build anticipation for the Hong Kong Sevens.
- Brand
- Cathay
- Market
- Hong Kong
- Region
- Global
- Year
- 2024
The challenge
People missing the event risk feeling excluded from its live spectacle.
The idea
Johnny's fake rugby expertise collapses while selling the value of being there.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Cathay
- CCO
- Christopher Lee
- director
- James Robert Lane
