McDonald's Philippines / Philippines / 2024Film · Experiential · Events & Sponsorship · Social
Ride the Arches.
McDonald's stores become Philippine cycling stops.
- Brand
- McDonald's Philippines
- Agency
- Leo Burnett Group Manila
- Market
- Philippines
- Region
- Global
- Year
- 2024
The challenge
Cyclists lack safe rest, repair and charging.
The idea
Bike & Dine, routes, rides and rewards.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- McDonald's Philippines
- chief creative officer
- Raoul Panes
- production
- Prodigious Philippines-Miele Dungo
