guardian Malaysia / Malaysia / 2025Film · Social · Retail & Shopper · Experiential
Guardian Raya 2025.
Alyssa Dezek leads a Hari Raya brand film supported by retail packets, promotions, activations and digital content.
- Brand
- guardian Malaysia
- Agency
- FCB SHOUT
- Market
- Malaysia
- Region
- Global
- Year
- 2025
The challenge
Connect Hari Raya preparation with ongoing self-care and confidence across beauty, health and wellness.
The idea
Hari Raya preparation becomes a journey spanning beauty, fashion, health, wellness and personal growth.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- guardian Malaysia
- brand
- Priscilla Wu, Anna Ng & Michelle Yeap
- production
- Minerva Productions
- post
- Cold Ramen Studios
- sound
- Platinum Studio
