GoTyme Bank / Philippines / 2023Film · Social · Digital & Tech · OOH
The Lonely Bot.
GoTyme Bank used a lonely robot to make the case for accessible human customer service.
- Brand
- GoTyme Bank
- Agency
- Iris Singapore
- Market
- Philippines
- Region
- Global
- Year
- 2023
The challenge
Digital banking made human customer service rare and impersonal.
The idea
Five films, led by The Lonely Bot, showed empathetic human banking across digital, theatres, print, OOH, and events.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- GoTyme Bank
- director
- Rajay Singh
