China Duty Free International / Macau, China / 2022Experiential · Digital & Tech · Retail & Shopper
The Surreal Island.
China Duty Free used immersive screens and surreal visuals to make its Macau flagship a destination.
- Brand
- China Duty Free International
- Agency
- Superunion
- Market
- Macau, China
- Region
- Global
- Year
- 2022
The challenge
Make a luxury duty-free flagship a memorable visitor destination.
The idea
Nine LED screens, a 20m ceiling, and oversized panels animate products, creatures, and day-night surrealism.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- China Duty Free International
- illustrator
- Paolo Torres
- animator
- Kenny Addeh
