Riot Games China / League of Legends / China / 2021Film · Digital & Tech · Events & Sponsorship
Annie-versary.
League’s China anniversary becomes real-world storytelling
- Brand
- Riot Games China / League of Legends
- Agency
- Superunion
- Market
- China
- Region
- Global
- Year
- 2021
The challenge
Celebrate League of Legends’ tenth China anniversary in language devoted players recognize.
The idea
Memes, secret words, inside jokes, and a decade-long player journey become live-action, animation, social, and event storytelling.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Riot Games China / League of Legends
- production
- Hogarth Worldwide
- creative
- Riot Games China
