Visit Qatar / International, including GCC / 2025Film · Social · Events & Sponsorship
A World of Events Landing in Qatar (Arrivals).
Visit Qatar used an airport arrivals story and international talent to introduce its events calendar.
- Brand
- Visit Qatar
- Agency
- AKQA; The Edge Qatar
- Market
- International, including GCC
- Region
- Global
- Year
- 2025
The challenge
Build international awareness of Qatar’s year-round programme of cultural, sporting and entertainment events.
The idea
An airport luggage carousel carries objects associated with the events while David Beckham and other international guests guide viewers through the calendar.
Case study source: Qatar Tourism Source ↗
Awards
- New York Festivals TV & Film Awards 2026 — Gold Tower, Tourism / Corporate Image. Source: https://tvfilm.newyorkfestivals.com/Winners/List/618f766a-82a1-49e4-8fed-1f7a5008c257
- New York Festivals TV & Film Awards 2026 — Silver Tower, Branded Content. Source: https://edge-arabia.com/the-edge-celebrates-success-at-the-new-york-festivals-tv-film-awards-2026/
Credits
- Brand
- Visit Qatar
- Advertising agency
- AKQA
- Creative and production
- The Edge Qatar
- Director
- Giorgio Bruni
- Featured talent
- David Beckham; Ons Jabeur; Mo Farah; Hande Erçel; Nobu Matsuhisa; Anirudh Ravichander
