e& / UAE / 2025Events & Sponsorship · Film · Digital & Tech
Addictech.
At GITEX 2025, e& displayed three fake health gadgets for screen-addiction damage, launched with product-style films ending on 'Think now' instead of 'Buy now'.
- Brand
- e&
- Agency
- Saatchi & Saatchi
- Market
- UAE
- Region
- GCC
- Year
- 2025
Case study source: Saatchi & Saatchi Source ↗


