Budweiser + Eleme / China / 2020Experiential · Digital & Tech · Retail & Shopper
BUD-Meal Slot Machine.
Budweiser and Eleme turned meal selection into a slot-machine experience.
- Brand
- Budweiser + Eleme
- Agency
- Serviceplan Shanghai
- Market
- China
- Region
- Global
- Year
- 2020
The challenge
Increase beer orders by solving food-delivery choice overload
The idea
Digital and physical slot machines paired Budweiser meals with Chinese food delivery choices during Super Brand Day
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Budweiser + Eleme
- Creative Officer
- Kan Wing Ho
