Cerveza Victoria · Mexico · 2025Film
Who's Waiting for You?
An animated Day of the Dead story follows the bond between a shopkeeper and a rescued dog.
- Brand
- Cerveza Victoria
- Agency
- Wieden+Kennedy México
- Market
- Mexico
- Region
- Global
- Year
- 2025
Campaign images
The challenge
Victoria wanted to build an emotional connection to the Day of the Dead through a story rooted in Mexican culture.
The idea
The film follows Jorge and his dog Rogelio, drawing on the belief that dogs guide people into Mictlán. Their relationship gives the beer brand a narrative about companionship, memory and reunion.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- AB InBev · Cerveza Victoria
- Production Company
- The Youth
- Editing
- Colossal
- Sound
- Satelite Audio
- Creative Director
- Daniel Palala; María Lempicka
- Chief Creative Officer
- Jessica Apellaniz
- LatAm Chief Creative Officer
- Rodrigo Jatene
- Art Director
- Emilio Espinosa; Oswaldo Rodríguez
- Copywriter
- Rodrigo Ruiz Esparza; Ana Arce
