Lebara · United Kingdom · 2026Film · Social · OOH · Events & Sponsorship
It’s All Good.
Lebara introduces a calm stop-motion capybara to express its mobile-service promise.
- Brand
- Lebara
- Agency
- Ace of Hearts
- Market
- United Kingdom
- Region
- Global
- Year
- 2026
The challenge
Broaden a price-led mobile brand's appeal by giving its network, service and value proposition a memorable character.
The idea
A relaxed capybara stays composed through a handcrafted animated world. The character embodies Lebara's promise of a reassuring mobile experience across television, video, outdoor and social. Related Bake Off sponsorship films place the mascot in small baking mishaps, establishing a recurring personality for the brand.
Case study source: Little Black Book / Biscuit Filmworks UK Source ↗
Credits
- Client / Brand
- Lebara
- Chief Creative Officer
- Rick Brim
- Production Company
- Biscuit Filmworks UK
- Director
- Jeff Low
- Producer
- Toby Courlander
- Executive Producer
- Hanna Bayatti
- Director of Photography
- João Padua
- Production Designer
- Paul Austerberry
- Animation Director
- Piotr Ficner
- Animator
- Ilenia Cotardo
- Character Design
- Claudia Brugnaletti
- Production Service
- Papaya Films
- Editorial
- Shift Post
- Editor
- Saam Hodivala; Christina Hill
- Visual Effects
- Untold Studios
- Colourist
- Hannibal Lang · Bacon X
- Media Agency
- The Specialist Works
- PR Agency
- PrettyGreen
