HOKA · Global · 2025Film · Social · OOH
Together We Fly Higher.
HOKA puts the people supporting runners at the centre of a global brand campaign.
- Brand
- HOKA
- Agency
- Anomaly
- Market
- Global
- Region
- Global
- Year
- 2025
Campaign images
The challenge
The brand wanted to show how individual running progress depends on encouragement and connection.
The idea
An anthem film and shorter stories follow runners alongside their families, friends and crews. Moments from training and race day make community support the emotional expression of HOKA's performance message.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- HOKA
- Production Company
- Superprime
- Director
- Loren Denis
- Creative Director
- Jeremy Wirth
- Editor
- Joe Guest
- Editing
- Final Cut
- Sound
- Barking Owl
- Music Supervision
- Walker
