Coors Light · USA · 2025Film · OOH · Social · Design & Packaging
Case of the Mondays.
Coors Light made the Monday after the Super Bowl the centre of a deliberately sluggish campaign.
- Brand
- Coors Light
- Market
- USA
- Region
- Global
- Year
- 2025
The challenge
The brand needed a distinctive role in the crowded Super Bowl advertising season.
The idea
An intentional spelling mistake in outdoor ads led into limited-edition Mondays Light packaging. A sloth-filled film and social activity turned a familiar Monday feeling into a reason to choose Coors Light.
Results
- The One Show entry reports 1.8 million 12-packs sold in three weeks.
Case study source: The One Show 2026 Source ↗
Credits
- Client / Brand
- Coors Light
- Production Company
- MJZ
- Director
- Matthijs van Heijningen
- CCO, Partner
- Greg Hahn
- ECD, Partner
- Bianca Guimaraes; Kevin Mulroy
