Music Australia · Australia · 2026Film · Social · OOH
Public Displays of Ausify.
Music Australia invites fans to make their support for Australian artists visible.
- Brand
- Music Australia
- Agency
- Bureau of Everything
- Market
- Australia
- Region
- Global
- Year
- 2026
The challenge
Turn appreciation for local music into everyday actions that help people discover and support Australian artists.
The idea
For AusMusic Month, Ausify reframes public displays of affection as public support for music. Artists and fans appear in a campaign film, while daily social prompts encourage recommendations, wearing merchandise, requesting local songs and going to gigs. A karaoke teaser introduces the idea through participating musicians.
Case study source: Little Black Book / Bureau of Everything Source ↗
Credits
- Client / Brand
- Music Australia
- Creative
- Cam Blackley
- Creative Director
- Jardin Anderson; Michael Kleinman
- Production Company
- VERSUS
- Director
- Jason Sukadana; Tanya Babic
- Director of Photography
- Jani Hakli
- Editor
- Sean McDermott
- Colourist
- Alina Bermingham
- Music / Sound
- Rumble; Level Two Music
- Media Agency
- Involved Media
- PR Agency
- Allegory
